Presidential+Campaign

= Presidential Campaign Plain Folk (Convince the public that they are working for the benefit of the common person)    John McCain uses plain folk in his political campaign by referring to Joe the Plumber. Barrack Obama wants to raise taxes for people making more than $250,000 per year while cutting taxes for everyone else. Joe the Plumber said that this would prevent him from buying his plumbing business. John McCain said, "Obama wants the government to take Joe's money and give it to someone else. His hard-earned dollars. We're not going to stand for that". This propaganda technique appealed to many regular people like Joe the Plumber. It made a lot of people realize that Obama wants to be sure that everyone has the same amount of money no matter how hard they work. The target audience is people over eighteen. Home     =